Firebirds Hire Jessica Campbell As Assistant Coach

The Coachella Valley Firebirds professional ice hockey team has hired Jessica Campbell as the team’s first assistant coach.


She will work alongside Head Coach Dan Bylsma.


“We’re very excited to welcome Jessica to the Kraken organization as a coach with the Coachella Valley Firebirds,” said Seattle Kraken general manager Ron Francis. “She played the game at a high level. That experience along with her knowledge of the game, and her ability to communicate and teach will assist the development of our prospects in the American Hockey League.”


“I am thrilled to join the Kraken organization and work with Dan and his staff for the inaugural season of Coachella Valley Firebirds hockey,” said Campbell. “I would like to thank the players and coaches I have worked with along the way that have helped me reach this level. I am excited to bring in a new coaching perspective and to be able to teach our players the necessary tools and skills to impact players every night while raising the bar for what we can achieve as a team this season. Having the opportunity to help build a culture and team from the beginning is something that doesn’t come around often and I’m really looking forward to getting started at Development Camp.”


“Jessica’s skill and talent for developing players who understand all aspects of the game and what it takes to be successful on and off the ice is her strength,” said Bylsma. “She has a passion for developing all aspects of the game and creating players with impact. We are focused on building a culture of impact, skill, and tenacity for both the Coachella Valley Firebirds and the Seattle Kraken and know Jessica’s talent will help us establish that culture in our inaugural year.”


Campbell served as an assistant coach for Germany at the 2022 IIHF Men’s World Championship, becoming the first woman to join the coaching staff of a national team participating in the World Championship. This past season, Campbell worked with the Tri-City Storm, USHL development program, actively led the Windy City Storm Girl’s Hockey program in Chicago, and also served as an assistant coach and skills coach for the Nurnberg Ice Tigers in the Deutsche Eishockey Liga (DEL).


As a player, the Rocanville, Saskatchewan native represented Canada in two Under-18 World Junior Championships, serving as captain at the 2010 event, scoring the gold medal-winning goal, and earning tournament MVP. She also played five games for Canada at the 2015 IIHF Ice Hockey Women’s World Championship.


Campbell played three seasons (2014-15 – 2016-17) for the Calgary Inferno of the Canadian Women’s Hockey League (CWHL), winning the Clarkson Cup in 2016. Prior to playing professionally, Campbell skated four years (2010-11 – 2013-14) at Cornell University, serving as captain in her senior season.


The puck will drop for the team’s inaugural season at Acrisure Arena, the newest world-class concert and sports venue designed specifically for the Coachella Valley, in December 2022.



Coachella Valley Firebirds Assistant Coach Jessica Campbell.

Photo from Coachella Valley Firebirds